This is a sexy yet disturbing ad for the Brazilian non-alcoholic beer Nova Schin. The first thing you notice about this ad is that there is a pregnant woman holding this beer. She appears to be “cheersing” or toasting to someone or something with the beer in hand. You also realize she’s an attractive and "hot" woman that clearly has no shame in showing off her body. Then it dons on you, she is drinking a beer. The soon to be mom cradles her baby bump suggesting a connection and love for the baby. It could be seen as a sort of protection for the baby. Mom doing this says to the audience, "Wow she loves and cares for her baby and she can also enjoy a great beer!" This ad
suggest that this beer is just as satisfying as a regular beer and can't be that unhealthy for you since these ladies are pregnant and look this great. They are proudly showing their tummies in bare midriffs and bikinis and complete the look with cut off jeans and bikini boy shorts. This ad probably appeals to the men with wives or pregnant significant others. It says to them that she can still enjoy a great time, bear his child, and look like a supermodel while doing it all. This ad says to women, “Why not enjoy yourself when you're a mother? Being pregnant does not stop the party!” This ad claims to have a satisfying non- alcoholic beer that even the most unexpecting ( or expecting) person can enjoy! Aside from thinking this ad was just a complete fabrication of real life and a great use of photo shop, it did its job by grabbing my attention, and gave me hope that I can still enjoy a delicious beer while I am pregnant!
Very good job in depicting the advertisement. You addressed the audience that the ad appeals to very clearly and gave specific reasons as to why it would appeal to them. I liked a lot how you pointed out that the "hot" women in the ads are cradling their stomach's to show the consumer that she is nurturing to her child. By pointing that out, you made me want to buy the non-alcoholic beer even more if I were pregnant because it promotes safety during the pregnancy. I also believe that pointing out the fact that even women who are pregnant can still have a good time was very effective too.
ReplyDeleteI find it funny that this company to promote there product with pregnant women. Non alcoholic beer still has some alcohol in it. You did cover all the main points in the ad very well. The only thing I see differently is that its difficult to nurture a baby with booze even if its non alcoholic. it seems slightly irresponsible to me.
ReplyDeleteGreat ad! I totally agree with how you addressed this ad. This ad gives the viewers a false belief that it’s ok to drink and enjoy a beer while being pregnant. If this hot chick can do it and no harm was done to her, maybe I can too! But in reality everyone knows that it is not healthy nor suggested for pregnant woman to enjoy a alcoholic beverage at any exception.
ReplyDeleteI completely agree with the way this ad pushes the viewer to believe that they can still enjoy the great taste this beer has to offer yet not hurt their unborn child in the process. But I wonder- is it not true that people generally drink to get drunk and not simply because they only want the taste of a beer. It also gives a bad light on the mom because from anyone else’s perspective it looks like she is pregnant drinking a regular beer. Apparently you can still be a hot mama and drink non-alcoholic beer, according to this ad. Good ad choice though.
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