This is a sexy yet disturbing ad for the Brazilian non-alcoholic beer Nova Schin. The first thing you notice about this ad is that there is a pregnant woman holding this beer. She appears to be “cheersing” or toasting to someone or something with the beer in hand. You also realize she’s an attractive and "hot" woman that clearly has no shame in showing off her body. Then it dons on you, she is drinking a beer. The soon to be mom cradles her baby bump suggesting a connection and love for the baby. It could be seen as a sort of protection for the baby. Mom doing this says to the audience, "Wow she loves and cares for her baby and she can also enjoy a great beer!" This ad
suggest that this beer is just as satisfying as a regular beer and can't be that unhealthy for you since these ladies are pregnant and look this great. They are proudly showing their tummies in bare midriffs and bikinis and complete the look with cut off jeans and bikini boy shorts. This ad probably appeals to the men with wives or pregnant significant others. It says to them that she can still enjoy a great time, bear his child, and look like a supermodel while doing it all. This ad says to women, “Why not enjoy yourself when you're a mother? Being pregnant does not stop the party!” This ad claims to have a satisfying non- alcoholic beer that even the most unexpecting ( or expecting) person can enjoy! Aside from thinking this ad was just a complete fabrication of real life and a great use of photo shop, it did its job by grabbing my attention, and gave me hope that I can still enjoy a delicious beer while I am pregnant!
